Blue Orange campaign
- CLIENT
- KCAC
- CATEGORY
- TVC
- YEAR
- 2024
THE BRIEF
A two-month exhibition campaign for the Kurdistan Center for Arts & Culture: teaser phase, reveal, artist interviews and full content coverage for Kaiwan Shaban's Blue Orange.Full case study copy migrates from the current site's database — galleries, credits and results included.
THE CHALLENGE
KCAC needed to turn a single art exhibition — Blue Orange by Kaiwan Shaban in Akre — into a region-wide cultural moment, with anticipation built before doors opened.
THE APPROACH
A two-week teaser phase to build anticipation, a reveal phase announcing the exhibition, artist interviews with ongoing content coverage, plus invitation design and distribution — 19 posts across two months.
950K+VIEWS
2,279SHARES
9,900+VISITORS IN 26 DAYS
19POSTS / 2 MONTHS
VIDEO — ADD YOUTUBE/VIMEO LINKS IN THE ADMIN TO ACTIVATE THIS PLAYER
GALLERY /1
GALLERY /2
GALLERY /3
NEXT — THE LOOP CONTINUES